Swedencare acquires the UK-based Custom Vet Products Ltd (CVP). CVP is a manufacturer of pet soft chew products primarily sold in the UK and some European countries. Through the acquisition Swedencare will receive a strong presence within manufacturing and development of premium pet soft chews for the animal health market in the UK and Europe.
CVP operates a design and manufacturing of high-quality veterinary products & supplements. Customer relationships are long term and based on expert capabilities and knowledge for the veterinary sector. CVP has a brand sold to veterinary practices, but the vast majority of the sales are products that are either private label or contract manufacturing to veterinary companies, chains and clinics.
CVP is characterized by high growth and have just increased its manufacturing capabilities due to new high-volume contracts and customer demand.
”Through the acquisition of CVP, we can accelerate our plans to launch soft chews on the European markets. This will both help us to add new products to our existing brands fast and also enable us to facilitate a European launch for some of our important US-based private label and contract manufacturing customers. David and his team have done a fantastic job and has a unique competence in developing soft chews. Together with our own competences from Vetio and Garmon we are creating an important player for the European soft chew market. CVP will be renamed VetioUK as the first entity in Europe for Vetio which now means that we have own manufacturing on both continents.” says Håkan Lagerberg, CEO of Swedencare.
CVP will continue to be led by the founder and seller, Managing director David Ryder, together with his highly skilled and experienced team.
“Custom Vet Products is delighted to be joining the Swedencare family of companies. Custom Vet prides itself on making high quality soft chews and other products for the vet and pet industry. In recent months we have already started collaborating with some Swedencares subsidiaries.I firmly believe that the opportunity of being a part of Swedencare will provide superb synergy and bring fantastic opportunities to expand more rapidly into the UK and European Markets. Swedencares proven international leadership, ethos and expertise directly in our area is something we are really excited about being a part of. We look forward to maximising future growth by making superb products for our partners and customers.” says David Ryder, Managing Director of Custom Vet Products.
