Swedencare is a global leader in premium pet care, driving growth through acquisitions, innovation, and efficient production. Through veterinarians, pet stores, and e-commerce partners like Chewy and Amazon, we meet the rising demand for high-quality products, aiming to outperform market growth.
All companies in our group focus on the premium segment, and our acquisition strategy is based on investing in strong, established brands. The increasing demand for premium products, particularly natural and organic alternatives, is a strong market driver. At the same time, the role of pets as family members has made pet owners more aware of their pets' needs, which further drives development in the segment. Pet owners are placing increasingly high demands on quality when it comes to food and products for their four-legged family members. There is a growing expectation that pet food and snacks should at least meet the same high standard as the food they themselves eat – or even surpass it. Swedencare ensures a high-quality product offering through in-house research and development, while continuously analyzing changing consumer needs, values, and attitudes around animal health and well-being. Part of this work involves an increased focus on customer interaction through social media and other platforms. Our own production facilities, which meet strict quality requirements, are a crucial factor in our ability to continue leading the development in innovation and premium quality.
Today's pet owners are increasingly aware of the importance of health, well-being, and preventive care – not just for themselves, but also for their pets. In recent years, both the number of pets and the demand for dietary supplements in the premium segment have increased significantly. The trend is clear: more and more pet owners are investing in products that promote a healthier and more sustainable life for their four-legged family members. The market for dietary supplements is expected to grow by 9-10%, and Swedencare aims to outperform this growth by 2025 and beyond. Our strategy is built on innovative products, broad geographic presence, a unique offering tailored to different sales channels and brands, as well as strategic partnerships. Above all, we are driven by an organization characterized by entrepreneurship, speed, and strong commitment. We focus on getting pet owners to prevent common ailments in their pets by increasing the availability of our products across all major sales channels, including veterinary clinics, pet specialty stores, retail, pharmacies, and online. We are represented in over 20,000 veterinary clinics and as many pet stores in North America, Europe, Asia, South America, and Australia. Additionally, many of our products are sold through leading e-commerce platforms such as Amazon, Chewy.com, and zooplus. In 2024, our investments in the direct-to-consumer channel have yielded good growth, and we continue to develop it to strengthen our market presence, customer relationships, and valuable insights.
For several years, Swedencare has consistently delivered strong growth with sustained high profitability, creating long-term shareholder value. Through a combination of organic growth and strategic acquisitions, the company has been able to grow faster than the market and strengthen its global presence. Our high cash flow has enabled both debt repayment and investment in new growth areas, strengthening the company's financial position. Swedencares' dividend policy has generated an additional return for our shareholders and the dividend has also been increased annually. Swedencare intends to continue this strategy in the coming years.
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