Here, we present some of our latest launches, covering a wide range of therapy areas—from dental health to joint care, dermatology, and beyond. These innovations include expanded product ranges with new formulations, adaptations of proven solutions for new markets and target groups, and developments supported by extensive clinical data, ensuring both safety and effectiveness. Together, they demonstrate the collaboration, expertise, and dedication across the group to advancing pet health worldwide.Pet ReadyThe Pet Ready Grooming Range is a comprehensive collection of products designed to maintain pets’ coats and skin health, ensuring they stay clean, soft, and comfortable. The range includes Soothe & Shine Shampoo, Soothe & Refresh Deodorising Spray, Soothe & Cleanse Cleaning Wipes, Soothe & Soften Conditioner, and Soothing Balm. These products provide effective solutions for everyday grooming needs, promoting hygiene and overall well-being.ProDen DentalCare®ProDen DentalCare® is a comprehensive oral care solution for pets, powered by ProDen PlaqueOff®, and formulated with natural ingredients to help reduce plaque build-up and manage bad breath. Available in a variety of forms, including Bites, Powder, Soft Chews, Water Additive, and Dental Wipes, it supports pets’ oral health routines by contributing to long-term dental hygiene. ProDen DentalCare® is offered to the US veterinary market in these formats and provides a simple, effective approach to maintaining optimal oral health for dogs and cats.Soft ChewsNutraquin, Nutracalm, and Nutracoat soft chews provide a convenient and tasty solution for various health needs. Nutraquin supports joint health, Nutracalm helps reduce anxiety, and Nutracoat promotes healthy skin and a shiny coat. These chews are designed to ensure that dogs get the support they need in a format they love. They complement existing health categories and offer pet owners a choice of administration methods. Additionally, we have introduced new clinically proven ingredients, expanding our range of effective solutions.NutraoticNutraotic is a new range of ear health products designed to address common ear issues in pets. Offered as part of a veterinary-exclusive range, the collection includes ear cleaner, ear wipes, and ear essential oil, all formulated to support ear hygiene with anti-fungal, anti-bacterial, and soothing properties. Crafted with gentle, pet-safe ingredients like Aloe Vera, these products cleanse, moisturise, and soften ear wax while maintaining healthy ear flora. Nutraotic provides a gentle, non-irritating experience, helping to reduce ear odour and promote long-term ear health.Breed Specific NaturVet® Breed Specific dog supplements are specially designed to support the unique health needs of different dog breeds. Available for Toy & Small, Doodle, Bully, Sport & Working, and Giant Breeds, these supplements provide targeted support for heart, immune system, eyes, digestive system, joints, and muscles. The soft chews are flavored with tasty hickory smoked bacon, and they also contain ProDen PlaqueOff® to promote healthy teeth, gums, and fresh breath. ProDen PlaqueOff® Soft Chews ProDen PlaqueOff® Soft Chews were introduced to the European market, offering the same oral health benefits as other ProDen PlaqueOff® products. Powered by the unique and clinically proven A.N ProDen® seaweed ingredient, these soft chews help reduce plaque and tartar build-up, freshen breath, and promote long-term oral health. ProDen PlaqueOff® Soft Chews for dogs recently received the VOHC Seal, a testament to their quality and proven efficacy. These chews are a simple and effective choice for oral health, available in a palatable form that pets enjoy. WelliChews™ WelliChews™ offers a range of soft chews designed to support various aspects of pet health. The product line addresses specific needs such as Calming, Joints & Mobility, Senior Health, Multivitamin, and Digestion, catering to the unique requirements of pets at different life stages. Made with carefully selected, premium ingredients, these chews provide a convenient and palatable way to deliver essential nutrients, supporting the overall well-being of pets. Aurìa® Aurìa® is a solution for ear health in dogs and cats, formulated to sanitize, soothe, and restore the ear canal. It helps address common issues like earwax buildup, redness, and odor. The product contains Adelmidrol, which calms irritation, and ALIAmides, which help regulate the body’s response to irritation, promoting optimal ear hygiene and comfort. Available in ear drops, ear cleanser, and a Pro Solution for in-depth cleaning, Aurìa® helps maintain optimal ear health for dogs and cats. Condrogen® Puppy Condrogen® Puppy is specially formulated to support the healthy development of joints during the critical growth phase. Its advanced formula helps nourish cartilage, strengthen joints, and promote balanced growth of muscles, tendons, and ligaments, ensuring joint stability. Ideal for large and giant breed puppies, this supplement provides targeted care to help them grow with strong, healthy joints. Condrostress® Mobility Condrostress® Mobility is designed to support the joint health of adult and senior dogs, helping to ease stiffness and improve overall mobility. This supplement promotes comfort and flexibility, making it easier for dogs to stay active in their later years. The soft chew format is ideal for senior and picky dogs with its easy-to-chew, highly palatable bites. Condrogen® Sport Condrogen® Sport is a nutritional supplement created to enhance joint health and overall performance in active and sporting dogs. Its advanced formula helps maintain joint flexibility, protects against physical stress, and supports muscle recovery after exercise. Available as convenient oral sticks, it can be easily given directly or mixed with food, making it simple to incorporate into a dog’s routine. NaturVet by Swedencare The NaturVet by Swedencare range is a European-made product line that combines American innovation with local quality to meet a variety of pet health needs. These soft chews, specifically formulated for dogs, offer targeted solutions for skin and coat health, allergies, gut health, joint care, calming, urinary health, and multi-functional support. NutriCalm Soft Chews NutriCalm Soft Chews are veterinarian-formulated to help calm stressed and anxious pets. With a blend of Chamomile, Thiamine, L-Tryptophan, Melatonin, and Hemp Seed, these chews promote relaxation and overall well-being. To support sensitive stomachs, especially during travel, Ginger is also included in the formula. NutriCalm Soft Chews provide a gentle, effective way to help pets feel more at ease during stressful situations. Atopy & Infection Panel Test Kit The Atopy & Infection Panel Test Kit offers advanced testing for 125 allergens, bringing next-generation allergy and infection diagnostics for skin conditions to veterinary clinics. This innovative solution enhances precision, provides valuable insights into dermatology cases, and supports better patient outcomes. It also increases staff efficiency and helps deliver excellent service to clients. Rx Derm Line The Rx Derm line offers comprehensive support for skin-related conditions through a variety of specialized products, including shampoos, sprays, mousses, wipes, flushes, and cleansers. Developed with veterinary expertise, the range is designed to address a wide range of dermatological needs, providing effective solutions for pets suffering from skin irritation, infections, allergies, and other common skin issues. With its carefully selected ingredients and targeted formulas, Rx Derm ensures pets receive the highest level of care for their skin health....
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NaturVet Advanced Probiotics & Enzymes NaturVet Advanced Probiotics & Enzymes for Dogs has been named the 2025 Product of the Year USA in the Pet Health & Wellness category, selected based on a survey of over 40,000 consumers conducted by Kantar. This recognition highlights its ability to meet the growing demand for effective and high-quality pet health solutions. We are dedicated to offering products that not only support the health and well-being of pets but also reflect our commitment to quality and innovation. This Product of the Year award is a testament to the expertise and hard work that go into every product we create, ensuring that pet owners can trust the supplements they use to care for their furry companions. About Product of the Year Product of the Year is the world’s largest consumer-voted award for product innovation, established over 30 years ago. The award recognizes products that stand out for their innovation, quality, and effectiveness across various industries. With a presence in over 40 countries, Product of the Year guides consumers to the best products on the market, rewarding manufacturers for their dedication to improving everyday life....
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Swedencare is proud to announce that ProDen PlaqueOff® Soft Chews for dogs have received the prestigious Veterinary Oral Health Council (VOHC) Seal of Acceptance in plaque and tartar control, a testament to their quality and proven efficacy. This recognition strengthens the premium lineup of VOHC approved products, highlighting Swedencare’s commitment to trusted, science-backed pet health solutions.The VOHC certification process is designed to uphold strict standards for plaque and tartar control. To receive the seal, ProDen PlaqueOff® Soft Chews underwent rigorous evaluation based on VOHC protocols, joining Swedencare’s other certified products in offering an expanded selection for optimal pet oral health.Each soft chew is crafted with our unique A.N ProDen® seaweed ingredient, showcasing our commitment to quality and innovative solutions. Produced internally within the Swedencare Group at Vetio UK and Garmon Corp, we ensure thorough quality control, delivering a product that pet owners can rely on for both safety and effectiveness.“We are incredibly proud to see ProDen PlaqueOff® Soft Chews recognized with the VOHC seal,” says Katarina Klein, International Product Manager at Swedencare. “This award reflects our dedication to creating innovative, high-quality products that enhance pets’ lives. Pet owners can trust that our soft chews provide effective oral health benefits in a format pets love.”At Swedencare, we strive for excellence in every aspect of our business. The VOHC certification underscores our dedication to premium standards and our mission to enhance the lives of pets worldwide.Visit our brand page for more information about ProDen PlaqueOff® and our complete range of products.For additional inquiries, please contact:Katarina Klein, International Product ManagerPhone: +46 767 63 80 80Email: katarina.klein@swedencare.seAbout Veterinary Oral Health CouncilThe VOHC Seal of Acceptance assures pet parents that a product has been independently reviewed and proven effective and safe for pets. The VOHC exists to recognize products that meet pre-set standards for plaque and tartar control in dogs and cats. Products are awarded the VOHC Seal following a thorough review of data from trials conducted according to VOHC protocols.About SwedencareSwedencare develops, produces and sells premium products in the global and fast-growing market for healthcare products for cats, dogs and horses. The company has an extensive product portfolio with strong brands such as NaturVet®, Innovet®, Pet MD®, RX Vitamins®, nutravet®, and ProDen PlaqueOff®, the original for good oral health. Swedencare’s headquarter is in Malmö, Sweden and the company’s products are currently sold in approximately 65 countries to veterinarians, pet stores, and online through a distribution network, including subsidiaries in 9 countries and an international network of retailers....
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Swedencare, a trusted brand in the global pet health and wellness segment, and zooplus, the leading European online pet platform, announce an exclusive partnership to introduce the entire supplement range NaturVet by Swedencare to pet owners across Europe. This collaboration enhances the visibility of NaturVet by Swedencare’s premium products and strengthens Swedencare's presence in the pet care industry. For zooplus, the partnership means an expansion of its assortment to fuel growth in one of the fastest growing categories in the European pet supplies sector.“We are thrilled to collaborate with zooplus, bringing our premium line of soft chews – already beloved in the U.S. – to European pet owners. At Swedencare, we are committed to offering the highest-quality supplements for pet health, and this partnership reinforces our position as global leaders in the pet care market. We are confident that zooplus customers will appreciate the innovative formulations and proven benefits that our products deliver to support the health and well-being of their pets,” says Laszlo Varga, European CCO at Swedencare.Birgit Mildner-Weber, Head of Vendor Management Health & Wellness at zooplus, emphasizes: “We are excited about the exclusive sales partnership with Swedencare for the NaturVet by Swedencare line. An increasing number of pet parents want their pets to stay healthy and live longer. This translates to a growing demand for high-quality health and wellness products, including dietary supplements and vitamins for pets. This partnership gives pet parents more choices, further enhancing their experience, while we deliver on our promise to be the number one choice for pet parents across Europe.”Partnering with zooplus provides Swedencare with an unparalleled opportunity to reach a wider audience in the European market. While benefitting from zooplus‘ strong brand presence and the millions of customers who trust the trailblazer in the pet supply industry, Swedencare wants to ensure that products of its own brand NaturVet by Swedencare are easily accessible to pet owners.With a robust history of delivering high-quality pet health products and a commitment to continuous innovation, Swedencare ensures that all products meet stringent quality standards. This collaboration not only enriches zooplus’s product offerings but also strengthens Swedencare’s position as a reliable source of premium pet health solutions.Zooplus will offer the complete product line in all 30 markets by the end of November. The product range includes supplements from various therapy areas such as digestion & gut health, arthritis relief, multivitamins, calming supplements, urinary health, and specific senior products—all available in an innovative chew format.For more information, please contact:Laszlo Varga, Chief Commercial Officer EuropeEmail: Laszlo.varga@swedencare.sePhone: +46763436430Read more here about NaturVet by SwedencareAbout Zoopluszooplus SE is the leading online pet platform in Europe. Driven by the vision of Celebrating Pet Love Every Day, zooplus caters to all pet parents’ needs with a broad product range, exclusive own food and accessories brands, advice on nutrition and pet lifestyle, loyalty programmes, and a convenient, flexible subscription service. On a mission to build the ultimate pet destination, the company delivers a unique pet parent experience through its innovative online platform, reliable delivery, and state-of-the-art customer service. zooplus SE is headquartered in Munich and offers local online shops in 30 European countries. For further information, please visit corporate.zooplus.com, our international shop site at zooplus.com, and our LinkedIn page.About SwedencareSwedencare develops, produces and sells premium products in the global and fast-growing market for healthcare products for cats, dogs and horses. The company has an extensive product portfolio with strong brands such as NaturVet®, Innovet®, Pet MD®, RX Vitamins®, nutravet®, and ProDen PlaqueOff®, the original for good oral health. Swedencare’s headquarter is in Malmö, Sweden and the company’s products are currently sold in approximately 65 countries to veterinarians, pet stores, and online through a distribution network, including subsidiaries in 9 countries and an international network of retailers....
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We are thrilled to celebrate 20 years of ProDen PlaqueOff®, a leader in pet dental care. Since its launch, ProDen PlaqueOff® has been dedicated to improving pet oral health with a natural and effective solution.Originally available as a powder, ProDen PlaqueOff® now offers a variety of delivery methods, including Bones, Bites, Soft Chews and the latest addition Scoopables, to meet the diverse needs of pet parents and their pets.The unique seaweed ingredient, A.N ProDen®, is 100% organic and natural. A.N ProDen® is sustainably harvested in the clear waters off the Scandinavian coastline and contains no additives, making it healthy and safe for pets. Clinical studies support its effectiveness in combating plaque and tartar build-up, leading to healthier teeth and fresher breath for pets. Many of our products are also certified by the Veterinary Oral Health Council (VOHC), ensuring their reliability and safety.Over the past two decades, ProDen PlaqueOff® has set high standards in pet dental care through continuous innovation and commitment to quality. With over 1.5 billion units sold, our product remains a trusted choice for pet parents and veterinarians.To learn more about ProDen PlaqueOff® visit our brand page. Discover how our innovative approach continues to transform pet dental care....
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Aurìa® is the new Innovet protocol based on ALIAmides for the health of the outer ear of dogs and cats. The Aurìa® line includes three innovative products tailored for both professional and household use:Aurìa® Solution Pro: Professional solution for deep cleaning of the ear canal. Veterinary use only.Aurìa® Drops: Ear drops with a soothing, cleansing and restructuring action. Perfect for managing redness, earwax secretions, and bad odour.Aurìa® Cleanser: For regular cleansing of the outer ear of cats and dogs in the household environment. Prepares the ear for the application of Aurìa® Drops or other curative drops. With ceruminolytic, anti-maceration, and anti-irritation action....
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Introducing our new ProDen PlaqueOff® Scoopables, an innovative delivery method bursting with irresistible flavors – hickory smoked bacon for dogs and savory salmon for cats. This new product not only enhances palatability but also simplifies incorporating dental care into pets' daily routines.This breakthrough was made possible by leveraging the synergies within our corporate group. In the second quarter of 2023, our subsidiary NaturVet launched the successful Scoopables product line for both dogs and cats. Designed to offer a cost-effective and accessible solution for pet owners, Scoopables improved the nutritional value of pets’ diets without requiring a switch to an expensive raw food diet.Building on the success of the Scoopables line, we have now applied this innovative approach to our ProDen PlaqueOff® range. The new ProDen PlaqueOff® Scoopables showcase the power of collaboration and innovation within our organization, ensuring better health and well-being for pets....
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Swedencare AB (publ) ('Swedencare') acquires the Canadian Pet Health company, MedVant Inc. ('MedVant'). The purchase price amounts to approximately 34.8 MSEK. The cash consideration will consist of approximately 27.9 MSEK and a directed new share issue of 130,939 shares in Swedencare to the seller upon closing, which is expected to take place on August 1st, 2024. MedVant has been distributing Swedencare subsidiary, RX Vitamins' product line exclusively in Canada since 2020. Through this strategic acquisition, Swedencare now enters the expansive Canadian vet market and receives a comprehensive product portfolio of supplements in the premium segment for dogs and cats. MedVant currently sells to approximately 2,500 veterinary practices in Canada.The acquisition of the business is conditional on certain customary contract terms and is done through a newly established Canadian subsidiary to Swedencare, SWEDENCARE CANADA HOLDING INC.'MedVant, founded and led by Brian Thomas who will continue to serve as CEO, has done an excellent job of representing and growing the RX Vitamins range in Canada over the last four years. Håkan Lagerberg and I were impressed with Brian’s vision and execution and this strategic move promises to create significant growth opportunities for Swedencare in the Canadian market. We are excited to have our first commercial veterinary team/operation in Canada where we can continue to expand Swedencare’s broad range of products from the US and Europe.' says Brian Nugent, Chief Commercial Officer of Swedencare North America.The acquired business had sales of 2.5 MCAD for the year ending Dec 31st, 2023, corresponding to approximately 19.0 MSEK, with an EBITDA margin of 27%.The purchase price of 4.5 MCAD on a cash- and debt-free basis, corresponding to approximately 34.8 MSEK, is paid initially through a cash payment of 3.6 MCAD and a directed new share issue to the seller of 130,939 shares in Swedencare.MedVant will continue to be led by Brian Thomas, founder and former owner, who will also become a shareholder of Swedencare with 130,939 shares.'MedVant has established a strong position in the Canadian market and is poised for accelerated growth as part of the Swedencare group. The fit with Swedencare is excellent and paves the way to introduce many of their best-in-class products to Canadian veterinarians. We are excited to enter this new phase of growth with a company that shares our passion for pet wellness.' says Brian Thomas, MedVant CEO and founder.For more information, please contact: Håkan Lagerberg, CEO Swedencare Phone: +46 (0)73 517 01 70 Email: hakan.lagerberg@swedencare.seJenny Graflind, CFO Swedencare Phone: +46 (0)73 944 85 54 Email: jenny.graflind@swedencare.seFNCA is the company’s Certified AdviserAbout MedVantThe company, founded by Brian Thomas in 2020, has acted as exclusive Canadian distributor of Swedecare's RX Vitamins line to approximately 2,500 veterinary practices throughout Canada. In addition to the RX Vitamins product line, MedVant also distributes and markets products under its MedVant label such as Advanced GI®, a leading gastrointestinal product for dogs and cats with chronic GI conditions....
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Introducing NaturVet by Swedencare – With commitment to qualityNaturVet, a leading pet brand renowned in the US for its commitment to pet health and wellness, is now brought to Europe by Swedencare. This marks a significant moment as we introduce a line of products celebrated for quality and trustworthiness, now adapted with European standards of excellence.Our European-made range of NaturVet by Swedencare products embodies a fusion of American innovation and local quality, meeting the unique needs of European pets and their families. It’s not just about providing supplements; it’s about offering a comprehensive promise of care, safety, and wellbeing for your pets. For our retail and distribution partners, NaturVet by Swedencare represents an opportunity to enrich your offerings with a brand that’s already proven its value to consumers in the US.And for pet parents, choosing NaturVet by Swedencare means opting for a trusted partner in your pet’s health journey, assuring them of the best care possible.Pet supplements of the highest quality, since 1994#1 trusted brand among pet parents in the USA*30 years of commitment to making the highest quality supplements for petsThe most popular products from the US market now available in EuropeManufactured in the EUMore than 600 million soft chews sold in 2023*Number one trusted brand among pet parents in the US according to GLG Strategic Projects Pet Supplement Market Study....
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Swedencare, a leading provider of pet care products, proudly presents ProDen PlaqueOff® Soft Chews, the latest addition to our popular and growing brand. This move into the European Soft Chews market, along with the recent launch of NutriScience WelliChews™ Soft Chews, highlights Swedencare’s dedication to delivering convenient and effective solutions for pet parents worldwide.Like the other ProDen PlaqueOff® products, these Soft Chews are powered by A.N ProDen®, our unique and clinically proven seaweed ingredient known for its oral health benefits. ProDen PlaqueOff® Soft Chews are produced internally by Vetio UK, giving us control over the production process and guaranteeing uninterrupted quality.Katarina Klein, International Product Manager at Swedencare, expresses her excitement about the launch:“Soft Chews is a rapidly growing segment that has gained immense popularity in the market. Pet parents appreciate the ease of giving their pets a small treat, and the soft texture is highly enjoyed by both dogs and cats. We believe that this segment will continue to expand, especially as pet parents increasingly seek natural, healthy, and functional treats, where our products perfectly fits in!”Soft chews are formulated to provide health benefits to pets while being easy to give, chew, and digest. As the pet care industry continues to evolve, there has been a significant surge in demand for convenient soft chews as pet owners increasingly prioritize the health and wellbeing of their companions.Swedencare remains committed to promoting oral health and overall well-being for pets through innovative and high-quality products. The launch of ProDen PlaqueOff® Soft Chews in Europe marks an exciting milestone in the company’s journey and demonstrates its dedication to meeting the evolving needs of pet parents.For more information please contact:Katarina Klein, International Product ManagerPhone: +46 767 63 80 80Email: katarina.klein@swedencare.se...
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Swedencare USA is introducing new flavors of its ProDen PlaqueOff System® Dental Care Bones featuring wholesome rice formulas that pups and pet parents are sure to love. Mint Fusion and Peanut Butter and Bacon varieties are the latest addition to the company’s proven and trusted oral health pet treat product line. A pet with healthy teeth leads to a pet with overall better health.Swedencare’s line of ProDen PlaqueOff® dental bones was developed to provide pet owners with a simple and tasty way to help promote optimal dental health in their dogs. Uniquely shaped to provide abrasive action, the dental bones help to decrease plaque and tartar while also freshening breath. Made in the USA, ProDen PlaqueOff® dog treats are grain free, gluten free, soy free and made with natural ingredients.Joining the product’s original varieties are two new additions. Sure to be a favorite of all pups, the Peanut Butter & Bacon flavor combines two favorite ingredients: delicious bacon and peanut butter. The new Mint Fusion flavor features the sweet taste and aroma of spearmint. All of Swedencare’s dental bones are rich in omega fatty acids as well as essential vitamins and minerals and are safe and highly digestible for dogs. Their active ingredient, A.N ProDen™, helps to reduce plaque and tartar build up while promoting healthy teeth, gums and breath.The newest ProDen PlaqueOff System® Dental Care Bones flavor will be unveiled to the pet industry at the 2024 Global Pet Expo, the pet market’s largest annual trade show featuring the newest, most innovative pet products on the market today. The 2024 GPE will be held March 20-22, 2024, in Orlando, Florida at the Orange County Convention Center. Industry participants are invited to visit the Swedencare USA Booth #4401.About Swedencare USA, Inc.Founded in 2005, Swedencare USA is the U.S. and Canadian distributor of ProDen PlaqueOff®, an oral healthcare product developed in Sweden. Receiving several VOHC designations, ProDen PlaqueOff® has become the premier dental product for participants’ pets. The company’s business expansion has led to the inclusion of ProDen PlaqueOff System® Dental Care Bones, which incorporate A.N ProDen™’s incomparable plaque- and tartar-fighting ability into tasty treats....
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To fortify our global reach, Swedencare and its subsidiaries have achieved successful market expansions into new international territories. This underscores our dedication to extending the availability of high-quality animal health products to a broader audience. As we navigate towards new horizons, these expansions exemplify the group’s dynamic strategy and unwavering commitment to promoting animal health on a global scale. Here, we introduce some of the new markets we are excited to follow:NUTRAVET TO CANADA & POLANDIn the last quarter of 2023, Nutravet successfully launched the Nutravet range in two additional international markets, contributing to the fast-growing export sales channel. Nutravet products are now available in Montreal, Québec, Canada, via Vet Strategy practices. Montreal marks the pioneering region to embrace the Nutravet product range, setting the stage for an extensive nationwide roll-out scheduled for 2024 across Canada.Nutravet has also made a noteworthy entry into the Polish market, forging a strategic partnership with Azan. Azan has been instrumental in supporting the launch through engaging trade show activities and featuring the products in trade magazine publications. Since the initial launch in November 2023, Nutravet products have already secured listings in over 140 practices across Poland, underlining the brand’s rapid acceptance and adoption in the region.Looking ahead, the Nutravet team is fueled by ambitious plans to further amplify the international footprint of the business throughout 2024. These initiatives underscore Nutravet’s commitment to providing pet owners and veterinary professionals globally with high-quality, innovative solutions for animal health and well-being.PRODEN PLAQUEOFF® TO MEXICOSunipet, Swedencare’s trusted distributor for the past five years, has achieved remarkable success in Chile and is now ready to extend its triumphs to the Mexican market. Sunipet SPA, known for its prowess in nutraceuticals, has introduced the ProDen PlaqueOff® Project, a groundbreaking initiative in pet oral health. This Chilean powerhouse is now making waves in Mexico through Sunipet International, with a mission to replicate its successful Chilean journey and establish ProDen PlaqueOff® as the go-to solution for pet oral health across Mexico.The journey so far has been nothing short of spectacular. The grand unveiling of ProDen PlaqueOff® Powder at Mexico’s premier Veterinary congress was a resounding success, creating buzz among veterinarians. Their distribution network is already thriving in states like Queretaro, San Luis Potosi, and Michoacan. Plus, their tailored social media and digital marketing strategies are capturing hearts and minds in the digital realm.In 2024, Sunipet aims to enhance brand and product awareness, captivating Mexican pet owners with the unique and visibly effective results of ProDen PlaqueOff®. A strategic masterstroke involves partnering with key distributors in high-density states like Mexico City, Jalisco, and Monterrey. Additionally, Sunipet is actively engaging in the growing e-commerce market, utilizing platforms such as Mercado Libre and Amazon to reach discerning pet owners. With strategic partnerships, innovative e-commerce approaches, and a keen understanding of the Mexican market, Sunipet International is not just entering the market – they’re set to redefine it.VETIO TO ASIAVetio formed a partnership with a prominent pharmaceutical company in Asia to develop and commercialize multiple veterinary drug products. The initial focus involves leveraging Vetio’s patented Soft Chew drug delivery system for the first two projects. Two projects were initiated in 2023, with commercial launches expected in 2025 and 2026. With a strong market position in Asia, Vetio’s new partner aims to expand their presence in the US and EU markets, strengthening their animal health portfolio.With the addition of this new customer from Asia, Vetio has achieved a significant milestone by establishing a diverse clientele spanning five continents globally. Actively involved in veterinary pharmaceutical development projects worldwide, Vetio proudly stands as a dependable Contract Development & Manufacturing Organization dedicated to advancing animal well-being, irrespective of their geographical location.NUTRISCIENCE TO THE MIDDLE EASTCityfarma for Veterinary Services, our promising lead secured during the Dubai International Horse Fair 2023, is a newly established veterinary company dedicated to serving the wholesale and retail equine market in Doha, Qatar. Specializing in equine veterinary services, Cityfarma is strategically positioned with two sister companies, Injaz Veterinary Clinic and Alqemma Veterinary, with branches in the Al Shahaniya and Al Khor districts.Having received their opening order in December, which included a comprehensive selection of the NutriScience equine product range, Cityfarma is currently in its infancy stages of product introduction. Initial feedback has been overwhelmingly positive, with some products experiencing rapid sell-through. The company boasts robust connections within the Qatar Equestrian Federation, Racing & Equestrian Club, and various private stables and trainers. Their enthusiasm and commitment to promoting the NutriScience brand make them an ideal partner for the small yet affluent nation of Qatar.As Cityfarma continues to establish its presence, we anticipate further expansion strategies and collaboration opportunities, solidifying our position in the burgeoning equine market of Qatar....
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Swedencare, a leading provider of pet health products, is proud to announce the launch of WelliChews™ by NutriScience, a new product range of functional soft chews designed to enhance the overall well-being of pets. With this launch, Swedencare makes its debut in the European Soft Chews market, underscoring our commitment to fulfilling the evolving needs of pet parents.The increasing demand for soft chews, driven by pet parents’ concerns for their pets’ well-being and their search for convenient, natural, and healthy functional treats, aligns with our dedication to being a leading pet health company and a trusted brand.WelliChews™ from NutriScience brings together the goodness of premium ingredients and scientific expertise, ensuring that pets receive the targeted support they need in a tasty and easily-administered form. Combining the deliciousness of soft treats with targeted health benefits, providing a convenient and enjoyable way to support various aspects of pet health.Katarina Klein, International Product Manager at Swedencare, expressed her excitement about the launch:”These remarkable functional soft chews are not only a testament to our dedication to pets’ health and happiness but also mark Swedencare’s stride into the European Soft Chews market, which is a rapidly growing segment that has gained immense popularity in the market. With WelliChews™, we are not just offering products; we are extending a promise to pet owners to enhance their furry companions’ overall wellbeing in a delightful way.”The pet care industry is constantly evolving, and the demand for soft chews has soared as pet owners prioritize the health and well-being of their furry companions. Additionally, the market has witnessed a growing preference for natural and organic ingredients in pet products, leading to the development of soft chews with healthier and more natural formulations. Swedencare is dedicated to being a trusted supplier and manufacturer, meeting the market’s expectations and fulfilling the needs of all pet parents.WelliChews™ Joints & Mobility: These soft chews are specially formulated to promote joint health and mobility in pets. Packed with key ingredients like glucosamine and chondroitin, these chews help support healthy cartilage and alleviate discomfort.WelliChews™ Multivitamin: A daily dose of essential vitamins and minerals is crucial for optimal pet health. WelliChews™ Multivitamin soft chews offer a convenient solution, providing a comprehensive blend of nutrients to support overall well-being, immune function, and vitality in pets of all ages.WelliChews™ Digestion: Maintaining a healthy digestive system is vital for pet’s overall health. WelliChews™ Digestion soft chews feature a unique blend of Triple-Action Prebiotic, Inulin & Psyllium Husk Powder. These soft chews support a balanced gut flora, aiding digestion, and promoting nutrient absorption in pets.WelliChews™ Calming: Created to soothe anxious pets, these soft chews contain natural ingredients such as chamomile and L-Tryptophan. The combination of chamomile’s soothing properties and L-Tryptophan’s calming effects help reduce stress and promote relaxation in pets. WelliChews™ Calming is the perfect solution for pets during thunderstorms, fireworks, or any stressful situation, providing a gentle and natural way to help pets find tranquility and peace.WelliChews™ Senior Health: Tailored to meet the unique needs of aging pets, these soft chews provide comprehensive support for senior dogs and cats. Enriched with Omega 3 and essential nutrients, these chews help promote cognitive function, maintain joint flexibility, and support overall vitality in older pets.Soft chews, designed to offer a range of health benefits to dogs and cats, are a convenient and easily digestible type of pet treat. They closely resemble and taste like typical treats, but with the added advantage of being a supplement. Their popularity has risen due to their convenience and perceived tastiness compared to conventional pills or capsules. This makes soft chews an ideal option for delivering supplements to pets of varying ages, simplifying administration for pet owners.For more information please contact:Katarina Klein, International Product ManagerPhone: +46 767 63 80 80Email: katarina.klein@swedencare.se...
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Pet MD Brands, Inc., one of Swedencare AB’s North American subsidiaries, has acquired the American brand Riley’s® Organics, which sells and markets premium organic treats for dogs.Pet MD Brands, a subsidiary of Swedencare AB (publ) (“Swedencare”), has acquired the American brand, Riley’s. The total purchase price, on a cash- and debt free basis, is 7.5 million USD (78.4 million SEK) and paid through a cash settlement to the seller. Through this acquisition, Swedencare has established a presence in the fast-growing organic treats market for dogs in the United States. The deal has been completed in two steps; 30% was acquired at the beginning of Q4 2023 with an option to buy the remaining 70% in H1 2024. Swedencare has elected to exercise and close on the option today, January 2nd, 2024. The transaction has been financed from operating cash flow and has not affected Swedencare’s ability to make quarterly amortizations on its long-term loans.An initial joint test launch of Riley’s products took place in Pet MD’s Amazon channel beginning in January 2023, resulting in over 2 million USD of Riley’s sales growth in this channel.Riley’s net revenue was approximately 3.2 million USD during the last fiscal year (January 2023 – December 2023).”Through the acquisition of Riley’s, we have now entered the fast-growing organic treat market in North America. Pet parents have made organic pet treats one of the fastest growth categories and entering this category will allow Swedencare to utilize the Pet MD Brands team and technology to accelerate the excellent above industry growth both Riley’s and Pet MD Brands have seen throughout 2023. We see exciting opportunities to quickly add Riley’s high quality, organic, and premium products and cross-sell into the U.S. Veterinary and the U.S. Pet Retail markets through our existing North American brands. In addition, we are exploring expanding the range internationally through other Swedencare subsidiaries.” says Brian Nugent, CCO of Swedencare North America.For more information, please contact:Håkan Lagerberg, CEO SwedencarePhone: +46 (0)73 517 01 70Email: hakan.lagerberg@swedencare.seJenny Graflind, CFO SwedencarePhone: +46 (0)73 944 85 54Email: jenny.graflind@swedencare.seFNCA is the Certified Adviser of the CompanyRead the press releaseAbout Riley’s PetsRiley’s Pets, through its primary brand Riley’s®, is a leading supplier of organic and premium treats for dogs, with some products containing only single-sourced ingredients, such as dehydrated chicken, sweet potato, and turkey tendons. For more product information, visit www.rileyspets.com...
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The absorbent mousse, formulated with Adelmidrol: Clinically proven efficacyThe absorbent mousse, formulated with Adelmidrol is an innovative soothing, sanitising and adsorbent dermatological mousse to normalize areas of dog’s and cat’s skin affected by redness, dandruff (whitish flakes of dead skin) and/or foul-smelling greasy/oily secretions.The mousse contains Adelmidrol, a patented ALIAmide, congener of palmitoylethanolamide, that soothes the skin and reduces redness and itch. The product features also tapioca starch with adsorbent action (reduces surplus moisture and sebum) and a sanitising complex that helps to maintain a balanced surface microflora.THE SCIENCE BEHIND THE PRODUCTAdelmidrol belongs to the family of ALIAmides (Autacoid Local Injury Antagonist Amides), whose mechanism of action is the down-modulation of mast cells degranulation that occurs during tissue inflammation. Due to their anti-inflammatory properties, ALIAmides represent an innovative and physiological approach to the management of various skin disorders, as they reproduce the body’s natural protective responses, as opposed to counteracting artificially the negative stimuli that may affect it.A clinical trial to assess the efficacy of the mousse in a series of 46 dogs and 7 cats affected by atopic dermatitis (cAD) and feline atopic syndrome was performed by twenty-four veterinarians specialized in dermatology (SkinALIA Clinical Research Group). The results were presented at the 34th European Congress of Veterinary Dermatology, in Gothenburg, Sweden from August 31 to September 2.Each animal was assessed by the veterinarian at the beginning of the study and after 2 weeks. They were allowed to continue the ongoing antiallergic therapies, provided that they had been unchanged for at least 1 month (oral therapies), 2 months (subcutaneous antibodies), or 12 months (immunotherapy), and throughout the entire study duration. Antifungal/antibiotic treatments or any other topical treatments were not permitted.A significant improvement with no side effects was observed after 2 weeks of treatment: itching was found reduced by 42% in dogs (47% in cats) and seborrhea index was reduced by 53% in dogs (78% in cats). Veterinarians declared themselves “satisfied” or “very satisfied” with the efficacy of the tested mousse in 91% of cases (dogs) and 86% (cats)....
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ProDen PlaqueOff®, a leading name in pet oral health products, is proud to announce its recent expansion into two exciting markets. The company’s dedication to enhancing pets’ oral health and overall well-being has now reached Mexico and Australia through trusted distributors, SuniPet and Troy.Mexico’s pet market thrives with SuniPetMexico’s pet market is flourishing, and ProDen PlaqueOff® is thrilled to be a part of it. The company is delighted to introduce its range of oral health products in Mexico through SuniPet, a trusted distributor in the region. This expansion signifies a commitment to the oral health of all the furry friends in this promising market.ProDen PlaqueOff®’s innovative solutions are now readily available for Mexican pet parents who are eager to provide their furry companions with the best oral care possible. With a wide array of products, ProDen PlaqueOff® aims to make pet smiles healthier and brighter.Australia welcomes ProDen PlaqueOff® Soft ChewsIn Australia, pet parents have a reason to rejoice as ProDen PlaqueOff® Soft Chews have officially arrived. Thanks to Troy, a reliable distributor, Australians can now access these convenient and effective oral health solutions for their pets.ProDen PlaqueOff®’s presence in Australia reaffirms the company’s global commitment to promoting oral health and overall well-being for pets. With a range of high-quality products, they are determined to empower pet owners with the best tools for maintaining their pets’ oral hygiene.As ProDen PlaqueOff® continues to expand its global reach, it remains dedicated to its mission of ensuring healthier smiles for pets worldwide....
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We can proudly showcase some of the latest additions to our product portfolio, each meticulously designed to enhance the wellbeing of pets around the world. Our commitment to innovation and excellence drives us to create solutions that address the unique health needs of our beloved four-legged friends.SCOOPABLESIn the second quarter of 2023, NaturVet® launched an innovative product line, Scoopables, for both dogs and cats. The Scoopables line was designed to offer an accessible and cost-effective solution for pet owners looking to improve the nutritional value of their pets’ diets without having to switch to an expensive raw food diet.Scoopables includes a diverse range of products with essential nutrients, crafted to supplement, and augment the dietary regimen of cats and dogs. This innovative line of meal toppers is formulated to address various dietary requirements, helps pet parents ensure the holistic wellness of their pets. NaturVet® will closely monitor developments to continually improve and expand the Scoopables line. Particular attention will be paid to products that demonstrate strong sales and positive customer feedback, as these will guide future product development and marketing strategies. Scoopables represent a significant milestone for NaturVet® and reflect their dedication to industry-leading pet welfare as well as adapting to the ever-changing needs of modern pet owners. NaturVet® anticipates that Scoopables will be an important part of the product offering, offering solutions that truly lead the way in pet health and well-being. Future reports will provide further insights into Scoopables’ performance and the strategies for continued growth.Fur Mineral Analysis TestRx Vitamins introduces the Fur Mineral Analysis Test Kit, a valuable tool for veterinarians. By analyzing fur, veterinarians in the matrix can assess prolonged exposure to pollution, as well as identify diet shortcomings for dogs and cats.Testing requires only a small fur sample, with no need for blood or stool. The report includes 29 mineral and metal values, descriptions of elements outside the reference range, trending data, detoxification protocols, and mineral supplementation guidelines if necessary. Many pet owners are concerned about their pet’s exposure to harmful minerals and heavy metals. Certain metals are highly toxic to animals when they are ingested or inhaled. When evidence of metal toxicity appears in fur, proper detoxification should begin to remove the toxins safely from the patient. The Fur Analysis kit is part of Rx Vitamins’ Test and Treat concept, and the analysis includes patient-specific detoxification protocol, with recommended products for supplementation, to make the process easier.Oculvet® GelOculvet® Gel is an innovative lubricant and humectant eye gel for cats and dogs. It relieves the symptoms of dry eye, by performing the same function as natural tears. The formulation of Oculvet® Gel restores both the water and lipid component of tears, giving relief in any conditions characterized by dry eye. The combination of hyaluronic acid and carbomer gives the product a long-lasting, effective lubricant and humectant action.The presence of medium-chain triglycerides (MCT) stabilizes the lipid layer of the eye. The traumatic acid helps to maintain the integrity of the eye surface. Adelmidrol (a palmitoylethanolamide analogue), performs a soothing action on the ocular mucosa. Adelmidrol belongs to the family of ALIAmides (Autacoid Local Injury Antagonist Amides). Due to their anti-inflammatory properties, ALIAmides represent an innovative approach to the management of various ocular disorders, as they perform a physiological (and not pharmacologic) action in reducing inflammation. Oculvet® Gel is part of an ophthalmic product line that also includes Oculvet® Eye Drops and Oculvet® Wipes, to provide all-round care to keep cats’ and dogs’ eyes healthy. The drops are suitable for treating eye redness, while the gel targets the symptoms of dry eye and our wipes are sterile wipes with cleansing, soothing and humectant action....
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On April 3rd, Swedencare acquired an exciting and newly established company focused on a membership concept for veterinary clinics in the USA, Vet Buyers Direct. The concept offers member clinics favorable prices and access to high-quality products for a monthly subscription fee.Through the acquisition, Swedencare gets a new sales channel established by salesperson and entrepreneur Lynn Bowgren. Lynn, who will continue to run the company in the Swedencare group, has extensive experience in sales to the veterinary industry.Vet Buyers Direct recently launched 10 fantastic new products under their veterinary exclusive GenTev® Animal Health brand. These top-tier products were sourced from the trusted sister companies, ensuring the highest standards of quality and effectiveness, and are now available with the Vet Buyers Direct subscription-membership program....
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NaturVet received the Visibility award from NASC, National Animal Supplement Council. The award recognizes audited Primary Suppliers that actively promote their NASC membership with National Animal Supplement Council & work to educate consumers & the industry about the NASC Quality Seal. Honorees were recognized at the 2023 NASC Annual Conference in May.Congratulations and a big hand of applause to the whole NaturVet team for their devotion to offer high-quality products to all pets in need!...
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Swedencare’s subsidiary Stratford Care USA, today announced that it has executed a long-term agreement with Patterson Veterinary, whereas Patterson acquires the exclusive rights to market and promote the Animal Pharmaceuticals Brand of Dermatology, Dental and Nutritional products for the U.S. Veterinary Market.Commenting on the new agreement, Jim Van Proosdy, Chief Operations Officer of Stratford Care U.S.A. says: “This is very exciting time for Stratford and our Animal Pharm Brand of products. Our team has been working in partnership with Patterson Veterinary for many years and this agreement both formalizes and ensures our continued growth in the US veterinary market.”“We are thrilled to have completed this acquisition, and excited to offer Animal Pharmaceuticals products to our Patterson Veterinary and Animal Health International customers.” says Chad Terrell, Vice President of Private Label and Consumer Channel for Patterson’s Animal Health business unit. “Stratford Care USA has a strong reputation as a trusted partner in the animal health industry, which aligns with our purpose, vision and values. We look forward to enhancing our private label portfolio with this exceptional line of Animal Pharmaceuticals products”.Acquired by Swedencare in 2020, Animal Pharmaceuticals is a quality healthcare range of products launched in 2003 designed to support the health and wellbeing of Dogs and Cats.“Patterson Veterinary has been instrumental in the growth of the Animal Pharm brand over the years and for some time we have discussed how to develop the partnership best for both parties. The solution is part of our new branding strategy for select partners which will ensure above industry double-digit growth for many years to come. We will be open to these kind of agreements globally when partners show a will and dedication to grow the sales together.” says Håkan Lagerberg, CEO of Swedencare....
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Innovet, a subsidiary of Swedencare, and one of Italy’s leading and most profitable supplement companies focused on the veterinary segment, enters a new therapeutical area, Metabolism, with the launch of Oleea®.Oleea® is the new complementary feed that reduces the risk of developing overweight/obesity related disorders. Oleea® is specially developed from Innovet’s Research to protect the health and wellbeing of overweight dogs and cats. In association with a well-balanced diet and regular physical activity, Oleea® decreases meta-inflammation and improves lipid and glucose metabolism, protecting the body against injuries resulting from an excess of body fat.The product helps to maintain the homeostasis of the adipose tissue of dogs and cats by supporting the endocannabinoid system.Oleea® contains:Olaliamid®: Patented olive oil derivative consisting of a mixture of NAEs (N-acylethanolamides). NAEs are endogenous compounds, produced “on demand” in order to protect cells against stress of different nature. NAEs are involved in maintaining an ideal body condition. In obese patients, NAE’S are found to be reduced. Vitamin E: Neutralises free radicals (antioxidant)According to recent estimates, more than half of pet dogs and cats are overweight. It is not merely a matter of aesthetics, but of actual health problems: obesity and overweight cause meta-inflammation (low-grade chronic inflammation based on metabolic dysfunction), increasing the risk of diseases like diabetes, osteoarthritis, cardio-respiratory deficits, tumors, to name a few. Oleea® and its ingredients decreases meta-inflammation, improves lipid and glucose metabolism and helps to maintain the homeostasis of the adipose tissue of dogs and cats....
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Swedencare acquires the UK-based Custom Vet Products Ltd (CVP). CVP is a manufacturer of pet soft chew products primarily sold in the UK and some European countries. Through the acquisition Swedencare will receive a strong presence within manufacturing and development of premium pet soft chews for the animal health market in the UK and Europe.CVP operates a design and manufacturing of high-quality veterinary products & supplements. Customer relationships are long term and based on expert capabilities and knowledge for the veterinary sector. CVP has a brand sold to veterinary practices, but the vast majority of the sales are products that are either private label or contract manufacturing to veterinary companies, chains and clinics. CVP is characterized by high growth and have just increased its manufacturing capabilities due to new high-volume contracts and customer demand.”Through the acquisition of CVP, we can accelerate our plans to launch soft chews on the European markets. This will both help us to add new products to our existing brands fast and also enable us to facilitate a European launch for some of our important US-based private label and contract manufacturing customers. David and his team have done a fantastic job and has a unique competence in developing soft chews. Together with our own competences from Vetio and Garmon we are creating an important player for the European soft chew market. CVP will be renamed VetioUK as the first entity in Europe for Vetio which now means that we have own manufacturing on both continents.” says Håkan Lagerberg, CEO of Swedencare.CVP will continue to be led by the founder and seller, Managing director David Ryder, together with his highly skilled and experienced team.“Custom Vet Products is delighted to be joining the Swedencare family of companies. Custom Vet prides itself on making high quality soft chews and other products for the vet and pet industry. In recent months we have already started collaborating with some Swedencares subsidiaries.I firmly believe that the opportunity of being a part of Swedencare will provide superb synergy and bring fantastic opportunities to expand more rapidly into the UK and European Markets. Swedencares proven international leadership, ethos and expertise directly in our area is something we are really excited about being a part of. We look forward to maximising future growth by making superb products for our partners and customers.” says David Ryder, Managing Director of Custom Vet Products....
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Swedencare’s subsidiary Nutravet has extended its contract with a global leader in veterinary care, to supply the Vetpro range in the UK & Ireland until 2029.Vetpro is a premium quality, 100% natural healthcare range launched in 2017, designed to support the ongoing health and wellbeing of dogs and cats.Since 2008, Nutravet has been a market leader for veterinary strength pet nutraceuticals and the extended contract with one of Europe’s largest veterinary groups (with over 2000 practices) helps to ensure the continued development and growth of the Nutravet brand.Commenting on the new agreement, Matthew Shaw, Managing Director of Nutravet said: “This is very exciting time for Nutravet, our team have been working in partnership with the group for many years and this agreement reflects our shared values for animal welfare”....
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Swedencare acquires the Italian company Innovet, one of Italy’s leading and most profitable supplement companies focused on the veterinary segment. Through the acquisition, Swedencare will receive a strong position within supplements on the Italian pet healthcare market, while Innovet’s internationalization will have increased resources through Swedencare’s global distribution network.Innovet, founded in 1996 by the owner family della Valle, has an in-house developed and patentprotected portfolio of science-based products in several categories. The products are offered primarily to the Italian veterinary segment, online and internationally. Innovet’s products covers therapy areas such as joint, dermatology and pain relief. The company’s product development is largely based on scientific studies about the replication of the body’s natural defense mechanisms....
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Swedencare acquires the American company NaturVet, one of the US´ largest and most profitable companies in the premium segment for supplements for the pet healthcare market. Through the acquisition Swedencare will receive a very strong presence within premium products for the pet healthcare market in the US, at the same time as NaturVet’s products can gradually be offered within Swedencare’s global distribution network.NaturVet (Garmon Corp.), which was founded in 1994 by the owner and CEO Scott Garmon, has an inhouse developed portfolio of premium products in about twenty categories which are manufactured in the company’s own production facility in California. The products are offered primarily through the retail segment with approximately 15,000 pet shops and through the large online platforms like chewy. com and Amazon. NaturVet’s products are ranked as the #1 pet supplement brand in four of the top five pet chains in the U.S. The product portfolio includes therapy areas such as joint, digestion and allergies. The company is at the forefront of product development and has a fast process of transforming ideas to product launches. In 2022, a completely new product serie – Evolutions – was launched with superfoods focused on millennials who have acquired their first pet. The company’s production facility maintains a very high standard both in terms of quality and efficiency, while at the same time it handles most forms of distribution such as powders, liquid, chews, soft chews....
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