[GLOBAL] Swedencare acquires Vet Buyers Direct

On April 3rd, Swedencare acquired an exciting and newly established company focused on a membership concept for veterinary clinics in the USA, Vet Buyers Direct. The concept offers member clinics favorable prices and access to high-quality products for a monthly subscription fee.

Through the acquisition, Swedencare gets a new sales channel established by salesperson and entrepreneur Lynn Bowgren. Lynn, who will continue to run the company in the Swedencare group, has extensive experience in sales to the veterinary industry.

Vet Buyers Direct recently launched 10 fantastic new products under their veterinary exclusive GenTev® Animal Health brand. These top-tier products were sourced from the trusted sister companies, ensuring the highest standards of quality and effectiveness, and are now available with the Vet Buyers Direct subscription-membership program.