Introducing ProDen PlaqueOff® Soft Chews to the European market

Swedencare, a leading provider of pet care products, proudly presents ProDen PlaqueOff® Soft Chews, the latest addition to our popular and growing brand. This move into the European Soft Chews market, along with the recent launch of NutriScience WelliChews™ Soft Chews, highlights Swedencare’s dedication to delivering convenient and effective solutions for pet parents worldwide.

Like the other ProDen PlaqueOff® products, these Soft Chews are powered by A.N ProDen®, our unique and clinically proven seaweed ingredient known for its oral health benefits. ProDen PlaqueOff® Soft Chews are produced internally by Vetio UK, giving us control over the production process and guaranteeing uninterrupted quality.

Katarina Klein, International Product Manager at Swedencare, expresses her excitement about the launch, stating:
”Soft Chews is a rapidly growing segment that has gained immense popularity in the market. Pet parents appreciate the ease of giving their pets a small treat, and the soft texture is highly enjoyed by both dogs and cats. We believe that this segment will continue to expand, especially as pet parents increasingly seek natural, healthy, and functional treats, where our products perfectly fits in!”

Soft chews are formulated to provide health benefits to pets while being easy to give, chew, and digest. As the pet care industry continues to evolve, there has been a significant surge in demand for convenient soft chews as pet owners increasingly prioritize the health and wellbeing of their companions.

Swedencare remains committed to promoting oral health and overall well-being for pets through innovative and high-quality products. The launch of ProDen PlaqueOff® Soft Chews in Europe marks an exciting milestone in the company’s journey and demonstrates its dedication to meeting the evolving needs of pet parents.


For more information please contact:
Katarina Klein, International Product Manager
Phone: +46 767 63 80 80